Must My Aspiring Influencer Friend Cease Exploiting Me for Material?

The Prosecution: One Friend's Perspective

Sometimes she films me while I’m eating. It's jarring to spot myself on her social media – it feels like a sudden shock.

My best friend of a decade, Marielle, calls herself the “creativity monarch”. It can be amusing for a short while, but it strains our relationship.

She is an extrovert, she feels the need to document everything all the time. When we eat out, she says, “The camera eats first,” and snaps pictures with bright lighting, which makes me cringe. It's unpleasant when strangers see her performing for the camera – I experience secondhand embarrassment. It also frustrates me because meals lose their warmth.

She isn’t exactly an online personality yet, but she is aspiring to become one. She makes video blogs about city life, her daily routine, and her styling career. The material is quality, I’ll give her that, but I don’t want to be dragged into it. Sometimes she films me while I’m eating, or just accompanying her. I’ll see myself on her Instagram afterwards, and it pops up like a surprise: I might be no makeup on, making a strange expression or photographed while eating. It’s uncomfortable.

Marielle also expects me to record her at inconvenient times. Sometimes I'm in conversation to another person, or we're simply hanging out in the street. I feel like our bond has turned into me serving as her free crew. She has the means to employ someone if she wanted high-quality content. When I brought up my unease about this arrangement, she dismissed it. I've been invited to a couple of brand events, which were appreciated, but that doesn't compensate for all the energy I spend assisting her create material.

I appreciate that she has helped me with my design career, but I don’t want our friendship to become merely a tally of exchanges. I don’t feel she’s fake or dishonest, but sometimes it seems that if the camera is out, we will start performing in a way that presents a favorable image for her vlog.

She will say, “Alright, smile for the camera!” and film me smiling with someone. It’s so silly. I need her to recognize that our decade-long friendship still has limits. I enjoy spending time with her, but I also want to enjoy it without being recorded, edited, or posted for an audience. I’m not a prop for her Instagram.

The Other Side: The Content Creator's View

I hope my friend to see that the content we make together can get us a foot in the door.

I love creating videos. It's more than a pastime; it’s part of who I am. Creating videos and sharing my life online allows me to express myself and connect with people in new ways.

I wouldn't label myself as a full influencer yet, but it's savvy to make money from your interests. I look up to people on TikTok who pull off that aesthetic of informal, self-made content creation.

Content creation is my interpretation of engaging with life: observing the nuances, sharing them with an audience that appreciates the art behind it. It's never my aim to make Beth uneasy. Bringing her to professional gatherings was my way of sharing opportunities, providing her a opportunity to witness behind-the-scenes moments that could help her professional path too. That isn't blackmail, it’s just being pragmatic.

I’d still take her to such functions even if she didn’t help me, but I desire her to see the benefits the work we make together can get us: an opening. I know not everyone likes being on camera, but often spontaneity is what makes content genuine. Appearing on video from time to time is an inherent aspect of being my companion. I'd remove anything she requested, but she hasn't made such a request yet.

I don’t expect anyone to be my personal filmmaker, but companions support one another in small ways. My assumption was filming a short video here or there would be enjoyable for her. Creativity flourishes in collaboration, and having my friend around makes projects energetic and pleasurable. I don't compel her to participate in anything, and I would never intentionally humiliate her. But creating content jointly occasionally is part of how I document our shared experiences.

I value our friendship deeply and don’t want making videos to come between us. I’m willing to compromise: like asking before filming, and steering clear of shots that might make her uncomfortable.

This isn’t about power, it's regarding expressing my perspective while still respecting hers. Clearly content creation is not a substitute for genuine friendship: it's merely part of how I live my life and I desire her to be involved in a way that’s agreeable for both of us.

The Jury: Public Sentiment

Is it right for her to stop recording herself and Beth when they are socializing?

Nothing is more excruciating than having a friend film you. I get that it’s Marielle’s job, but I don’t make friends come to my workplace. Perhaps she can find like-minded creators to collaborate with. With the uncertain future of technology, personal relationships are the only thing we have – cherish them!
Liberty, 25

If you’re doing something as a career, it's unfair to expect your friends for help every time, even if they have helped previously. If Marielle loves creating, that doesn’t mean everyone around her is willing material. She must to respect Beth’s privacy.
Ankit, 26

Marielle might love making content and showing off her life online, but it isn't for everyone. It was kind she has helped Beth’s career, but she needs to hear what Beth wants.
A commenter, 27

It sounds like you value each other, so hold on to that and make sure it’s the focus in your relationship. Create some authentic memories, where genuine feelings are stored, not digital scrapbooks. In fact, public figures who seem to reveal their worlds actually have more secrecy than it seems.
Sarah, 53

She seems to be neither present nor genuine when she’s with Beth – she's on the job. Both seem unsure as to what’s reasonable. The solution lies not in trying to change one another, but in each setting defined limits around what feels acceptable to them and determining if there is an acceptable middle ground.
A final view, 71

Your Turn to Be the Judge

Consider this question: has she been over-exposing their bond?

Shannon Collins
Shannon Collins

A seasoned journalist with a decade of experience in European politics and media studies.