2K Recruits Apex Legends Developer to Boost Troubled Hero Shooter Project Ethos

The renowned publisher has secured a seasoned producer from Respawn Entertainment to oversee the development team at 31st Union, which is currently developing the forthcoming third-person roguelike extraction-shooter known as this innovative game.

Management Transition Follows Poor Response

Brinkman assumes the leadership position at 31st Union following the exit of former leader the ex-Sledgehammer Games executive, who was removed from his post due to the game's lackluster initial reveal last autumn.

On Wednesday, the company's top executive David Ismailer updated employees about this organizational change through an official communication, which stressed that playtesting had shown the necessity for a clearer game identity.

The president expressed that the team is now overhauling Project Ethos with a revised focus, aiming to satisfy community desires.

Trend of Strategic Hires

This announcement follows a similar step taken by 2K Games in the summer, when they brought on Rod Fergusson from Blizzard to assist with the beloved franchise development group.

Below is the entire message from Ismailer's memo:

Hello Everyone—

I understand you all just wrapped up your meeting - I trust you’re as thrilled as I am with the positive developments. Last time I shared you all a note, I mentioned the following: “I am confident in this group. You all are some of the most motivated and talented creators we have had the opportunity to work with - and we’re looking forward for that relationship to continue.”

Through your commitment and versatility, particularly over the last year, you consistently demonstrate that.

The gamer responses from last fall’s the game demo was revealing. It confirmed the promise of a roguelike shooter but indicated we still had refinements needed. It uncovered the need for a sharper identity.

It has been motivating to see how far you’ve progressed. You accepted the input to consideration and revamped Project ETHOS with a refreshed vision - one that’s ready to deliver on its ambition to our audience.

Our confidence in Project ETHOS strengthens every day. To advance the outstanding development you’ve made, I am thrilled to welcome the new hire as the new Lead of 31st Union. Following some time of discussions, Ben comes aboard us on Monday, October 20.

Ben’s leadership and background in the PVP shooter space is extensive, having spent the past decade and a half creating and leading some of the most recognizable franchises in gaming, for example the acclaimed shooter, and lately, the battle royale hit.

Please join me in receiving him soon. We are all excited to persist witnessing the development of the game in the time to ahead.

David

Background of the Incoming Head

Brinkman currently serves in the role of executive producer and production lead at Respawn Entertainment for Apex Legends. Brinkman previously was employed at Treyarch and Activision in diverse development positions on the Call of Duty series, and, earlier in his career, had assignments at other industry leaders.

Title Details and Vision

The upcoming game was unveiled in last year in conjunction with a community playtest. Initially, the developers described the title as a "free-to-play, third-person perspective action-packed experience and an exciting evolution on the style."

"Create your ideal gameplay session—or face defeat—in this engaging over-the-shoulder adventure! Build your hero in live gameplay to match your preferred approach," the official summary states. "Face the rivals with unique powers, challenges, and obstacles that shift every round. Will you withdraw carefully with your collected items? Alternatively take a risk, put it on the line, and pray your group can earn top ranking? The choice is up to you."

The game has not yet received an confirmed launch window or supported systems, but enthusiasts can look forward to additional details as development advances.

Shannon Collins
Shannon Collins

A seasoned journalist with a decade of experience in European politics and media studies.